PIVOT OR DIE
As such, we are a fiercely independent, young advertising agency with no “old way” of doing things.
If a process or procedure doesn’t work, we pivot. We find a better way.
We have no egos to bruise or legacy inertia to fight.
GETTING IDEAS ON THEIR FEET IS MORE IMPORTANT THAN GETTING THEM PERFECT
You can’t win a 62-legged race. More layers means more opportunities for misinterpretation, dropped balls, email blindness and communication bloat, all of which erodes the group’s efficiency. We intentionally staff our client programs with smaller, more senior teams with the right mix of talent for better collaboration, chemistry and results.
At Gravity Labs, we’re comfortable showing our clients work sooner. That takes being open, honest, and some practice at not being defensive. On both sides. However, it’s the only true path to partnership. If you enjoy deeper discussions around bigger ideas in rougher layouts, weeks sooner, call us.
We believe strategy should be based on human truths and be applied with brutal simplicity. (And it shouldn’t take 17 weeks, either.) We call this Practical Strategy™. It’s our unique process for solving timely brand challenges with a powerful strategic bedrock all can understand and activate.
Emotion drives action. In fact, people only use logic to justify the emotional decision they have already made about your brand. Right or wrong. Emotional Logic™ is our technique for wrapping your message around an emotion that makes people feel something, to do something.
Our tagline is our brand mission. Our goal? To help brands punch above their weight in the new economy. Using smaller teams to foster deeper collaboration, we then apply Practical Strategy™ and Emotional Logic™ in the service of driving our brand partners business Further, Faster™.