THE FARMER IN ALL OF US
The global pandemic was unexpectedly swift and Ocean Spray wanted a COVID-19 response that was just as quick. It took just five days to go from briefing to final video. The resulting video was a moving tribute to Ocean Spray farmers, employees and everyone in the supply chain that works to keep America fed.
A social video grows into finale broadcast
The Farmer In All Of Us video reflected the values of 5,000 co-op farmers who believe in deeds, not words. The message struck such a chord with consumers in social, it was then placed in the American Idol finale, the highest rated finale in the show’s history.
— Yash Sikand, VP Marketing Services
“I’ve never seen such collaboration
and speed in an agency before.”