How do you get Super Bowl coverage without a Super Bowl ad? You bring the Borden Cheese Wearable Wedge to life. It’s nine pounds of delicious Borden cheddar cheese that fits most hat sizes. Now you can snack without ever missing a snap!
This modest guerrilla effort received over 9.4 M impressions in all digital media. The stunt also spawned 19 articles, coverage from five tv stations and a shout out from Sports Illustrated.