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TEAM

  • RON CARLSON

    CEO & FOUNDER

    RON CARLSON

    CEO & FOUNDER

    Inventor, entrepreneur, architect, designer. Ron has worn many hats over an illustrious 30 year career. As the founder of a leading design and architectural firm, Ron is the driving force behind Gravity Labs. As an instrument-rated seaplane bush-pilot, Ron has an extreme sense for adventure and incomparable curiosity.
  • DAVIN POWER

    PRESIDENT

    DAVIN POWER

    PRESIDENT

    A native Australian, Davin Power is a 25-year global ad industry veteran who’s worked at the world’s top ten agencies like BBDO, Grey & Ogilvy in Perth, Sydney, New York and Chicago. Davin’s brand experience includes American Express, BP, ExxonMobil, Hyatt, P&G, SC Johnson, Sprint and Toyota. Davin was most recently the Managing Director of Digitas Chicago, the network’s third largest office with 430 staff.
  • GAURI KAPOOR

    CHIEF STRATEGY OFFICER

    GAURI KAPOOR

    CHIEF STRATEGY OFFICER

    A superstar brand strategist, Gauri began her career in her native India, where she worked for global agencies like McCann and Grey before holding a variety of senior strategy positions across the globe. Gauri has led clients such as Bausch & Lomb, Conagra Brands, Dupont, Kellogg’s, Kimberly-Clark. McDonald’s and Nestle.
  • MIKE ROE

    CHIEF CREATIVE OFFICER

    MIKE ROE

    CHIEF CREATIVE OFFICER

    With more than 25 years in the industry, Mike’s portfolio of work has been recognized by every major creative and effectiveness award in the world. He grew up in the traditional world before pivoting to the digital space where he was most recently Regional Executive Creative Director at Razorfish overseeing the network’s Chicago and Austin offices.
  • ERIC PRADO

    HEAD OF CLIENT SERVICES

    ERIC PRADO

    HEAD OF CLIENT SERVICES

    As an 20-year ad agency executive, Eric has managed high-performing teams, helping clients understand how to best utilize digital as part of their marketing arsenal. During his career, Eric has used storytelling techniques to inspire his team and clients such as McDonald’s, Whirlpool, Sprint, SC Johnson and Bel Brands.
  • ABBY HUGDAHL

    CLIENT LEAD

    ABBY HUGDAHL

    CLIENT LEAD

    Abby is one of Gravity Labs’ most respected client leaders, fulfilling the agency’s promise of further, faster in everything she does. Abby joined Gravity Labs from the Onion Labs, the digital/social advertising content production arm of The Onion, where she led client programs for brands such as Campari, KIND bars, Sprint and Pizza Hut.
  • LEIGH DANIELS

    HEAD OF CORPORATE COMMUNICATIONS

    LEIGH DANIELS

    HEAD OF CORPORATE COMMUNICATIONS

    As Head of Corporate Communications for Gravity Labs, Leigh brings her extensive PR and media relations experience to help publicize the creative work coming out of Gravity Labs. Focused on producing good press and highlighting award-worthy work, Leigh’s efforts serve not only Gravity Labs, but all of its clients.
  • KARYN WANASKI

    HEAD OF SPARK DESIGN

    KARYN WANASKI

    HEAD OF SPARK DESIGN

    With over two decades under her belt, Karyn is a veteran in the architecture world. Karyn and her award-winning team have led the custom creation of branded spaces for some of the world’s best known brands including PeaPod, Riddell, Cars.com, Google and Twitter.
  • EITHNE DUIGNAN

    HEAD OF FINANCE

    EITHNE DUIGNAN

    HEAD OF FINANCE

    Eithne is the financial engine that keeps Gravity Labs moving efficiently and profitably forward. Hailing from Ireland, Eithne is responsible for all client finance, billing, receivables, cash flow management and strategic financial planning for the Group. We also like Eithne because she makes sure everyone gets paid on time!
  • CHRISTI POWELL

    CREATIVE DIRECTOR

    CHRISTI POWELL

    CREATIVE DIRECTOR

    With 15 years of advertising experience under her belt, Christi has worked at some of the world’s largest and most respected agencies in Chicago, NYC and Boston. Her extensive background in broadcast and digital have been honed on clients such as Google, Jetblue, General Mills, Sprint and eBay.
  • SHEILA MURRAY

    HEAD OF OPERATIONS

    SHEILA MURRAY

    HEAD OF OPERATIONS

    Sheila is a major presence, fueled by her love of working with people. Her three decades of entrepreneurial management experience are evident in every aspect of her work. Sheila is responsible for recruiting top talent, keeps a keen focus on human resources, corporate finances, as well as, business operations.
  • LEWIS GARRISON

    HEAD OF VIZFIRE DESIGN

    LEWIS GARRISON

    HEAD OF VIZFIRE DESIGN

    As the leader of the digital arts studio, Lewis is a key member of any project team. He spearheads the creation and development of animation, 3D visualization and virtual reality experiences. Always fueled with passion, Lewis brings innovative design expertise and high-concept creativity to everything he works on.